Mission and Core Values

The German American team is setting higher standards in banking, insurance, investments and wealth management.

Our Mission

German American is dedicated to helping individuals, families and businesses achieve greater prosperity and quality of life. Together, our financial team builds lasting client relationships based on integrity, responsive service, innovation, and shared values. We support the communities we serve and believe that when a community thrives, its people prosper.

United in Our Values


German American's reputation relies on integrity. Our team trusts each other in words and actions, which enables our customers to trust our brand. We value honesty, open communication, diverse perspectives, and high ethical principles.


People come first at German American. We invest in our communities and support social and economic development. Empathy towards others gives us a unique understanding and ability to provide internal and external service excellence. We value respect and courtesy for every person and believe in the power of positive attitudes.


At German American, we develop relationships based on a strong foundation of trust and mutual respect to help create loyal customers and a loyal team. The relationships we develop enhance our unified goal of serving individuals, families and businesses to achieve financial success.


Performance is vital. German American employees must possess the determination and drive to succeed. Our culture encourages us to take initiative, accept challenges, and achieve goals. Our vast knowledge base and expertise enables us to work efficiently while providing customer service excellence to support strong performance.