German American Bank Announces Participation in the EVERFI National Financial Bee to Support Youth Financial Education

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German American Bank is sponsoring the EVERFI National Financial Bee to encourage students in 7th to 10th grades in southern Indiana and Kentucky to participate in the first-of-its-kind nationwide financial literacy challenge. The National Financial Bee is an online course designed to equip students with money management skills. The five-day challenge features a short daily digital financial lesson. After all five challenges have been completed, students have an opportunity to write a short essay to share a financial dream of theirs and how they plan to get there. Winners of the National Financial Bee will receive a total of $20,000 in college scholarships. 

Students can register for the course by visiting Parents are welcome to register on behalf of their child and can take the course too. The course can be taken at your own pace starting as early as Thursday, April 16th through April 30th. Students eligible for the essay contest must submit their essay by May 8th. During each day of the challenge, participating students will gain new skills to create a personalized financial decision-making framework that they can apply to their lives now and in the future. Topics include spending and saving, credit and debt, employment and income, investing, and insurance.

“In usual circumstances, our bankers would be volunteering in school classrooms to teach financial literacy. We were searching for an impactful digital alternative which doesn’t interfere with the students’ e-learning courses from their respective schools,” states Jane Balsmeyer, Senior Vice President of Marketing at German American Bank. “When we learned about EverFi’s National Financial Bee, we thought it would be a great fit for students and parents at this time. We encourage students to take the course with the intention to gain financial knowledge to help them in their futures. We hope it drives some interesting dinner-table conversations for families to discuss important financial topics.”

“Across the country, families are facing unprecedented uncertainties and challenges. Parents are dealing with the loss of income or are adjusting to working from home, while students are trying to continue their studies outside of the classroom,” said Ray Martinez, founder, and president, EVERFI. “We’ve always been committed to helping students increase their financial literacy, and during this historic time we are also working to help parents feel secure -- and help students stay engaged. The National Financial Bee is a fun way for students to compete with their peers while social distancing.” 

Visit to learn more and register for the National Financial Bee.

About German American Bank

German American Bank serves southern Indiana and Kentucky with banking, insurance, investments and wealth management services for business and retail customers. In 1910, German American was founded in a community which was rich in German-American heritage located in Ohio Valley region. The company’s headquarters remain in Jasper, Indiana. The German American team is dedicated to helping individuals, families and businesses achieve greater prosperity and quality of life by building lasting client relationships based on integrity, responsive service, innovation, and shared values. The company believes in supporting the communities it serves to help communities thrive, so its people can prosper.

About EVERFI, Inc. 

EVERFI is an international technology company driving social change through education to address the most challenging issues affecting society ranging from financial wellness to prescription drug safety to workplace conduct and other critical topics. Founded in 2008, EVERFI is fueled by its Software-as-a-Service (SaaS) community engagement platform and has reached more than 41 million learners globally. Recognized as one of the World's Most Innovative Companies by Fast Company in 2020, EVERFI powers community engagement in a sustained manner to empower individuals and organizations to make an impact within their communities.  The Company also convenes Networks to bring together financial institutions, colleges, and universities, and some of the largest corporations to leverage insights and connections to drive impact. Some of America's leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education and Rethink Impact. To learn more about EVERFI visit or follow us on Facebook, Instagram, LinkedIn, or Twitter @EVERFI.

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