Our Purpose and Values

The German American team is setting higher standards in banking, insurance, investments and wealth management.

Our Purpose

German American helps individuals, families and businesses achieve their financial dreams to improve their quality of life and place. We support the communities we serve and believe that when a community thrives, its people prosper.

United in Our Values


We trust each other in words and actions. We value honesty, transparency, and diverse perspectives for high ethical standards in all we do.


We develop relationships based on integrity, trust and mutual respect to create positive outcomes and experiences for all.


Because performance is vital, we are encouraged to take initiative, accept challenges, and be collaborative to achieve performance and operating excellence for our customers, shareholders, and communities. 


Service to our communities, customers, and each other is fun, rewarding and powerful. We develop valuable relationships by providing outstanding service to all. 


We are committed to an inclusive workplace where diverse representation, perspectives and experiences foster an atmosphere of empowerment, collaboration and respect.